Incentives for breastfeeding mums

So the government have announced up to £200 in shop vouchers for mums who breastfeed for 6 months.......

http://www.bbc.co.uk/news/health-24900650

Should this be a reason to breastfeed?

Personally I feel this money should be used to train more supporters to support those who who come across barriers to breastfeeding, and to educate parents on breast and formula feeding to allow educated choice.

Is this money going to encourage women to lie? 

How will this make mums, who choose to formula feed for whatever reason, feel? 

Although I chose to breastfeed all of my children I fully support freedom of choice..

What are your thoughts?